Privacy Policy

Draft — last edited August 2026

This is a draft, not reviewed legal copy. It describes what the product actually does today, but hasn't been reviewed by a lawyer for compliance with Nigeria's NDPA or any other applicable law. Have it properly reviewed before relying on it or publishing it as your live policy.

What we collect

When you sign up: your business name, your name, phone number, and password. When you connect WhatsApp: your business's WhatsApp Business Account details. From your customers: their phone number and the content of messages they send to your business, used only to generate replies and improve your own bot's accuracy for your account.

How we use it

To operate your WhatsApp assistant — reading customer messages and generating replies grounded in your product and business data.
To show you analytics about your own business (message volume, response rates, popular products).
To process payments for paid plans, via Paystack — we don't store your card details ourselves.
If you've opted in, to anonymize conversation data for improving the AI models underlying the product.

What we don't do

We don't sell your data or your customers' data to third parties. We don't share one vendor's customer conversations with another vendor, except the limited product/availability information involved when you use the discovery network, which is opt-in.

Your customers' data

As the vendor, you are responsible for how you use Zel Assist to communicate with your own customers, consistent with applicable law in your jurisdiction.

Data retention

We retain conversation logs and account data for as long as your account is active, plus a reasonable period after cancellation for legal and operational purposes. You can request deletion by contacting us.

Contact

Questions about this policy or a data request: hello@zelassist.com